December 23, 2012

Song Review: A$AP Rocky's "Long Live A$AP"


Despite countless push backs on the release of his formal debut, A$AP Rocky's stock hasn't staggered thanks to keeping listeners in the know with new singles soon after they've officially taken shape or just generally blowing their minds in music video guest spots. Long.Live.A$AP's arrival is finally imminent, set be released on January 15th via Sony / RCA imprint Polo Grounds Music (the label who infamously gave the Harlem rapper and A$AP Mob leader a $3 million advance before he even began working on the thing) and if the LP's title track is any indication as to whether putting that much cash behind his talents was worth it, then those labels should be seeing a healthy ROI coming their way. In 2012, we witnessed a resurrection of hip-hop purity in the form of Frank Ocean's Channel Ocean and Kendrick Lamar's Good Kid, M.A.A.D. City, in that post-Kanye over-production is being pushed back a bit in order to let the natural word flow speak for itself. "Long Live A$AP" is Rakim Mayers reminder as to what turned the hip-world onto its ear when he arrived with 2011's LiveLoveA$AP, except this time, he's got a shitload of money that he's flaunting ("Ain't had no pot to piss in / Now, my kitchen full of dishes...") with a big-sized immortal hook to throw in the faces of all those YOLO nerds ("You can’t ever deny / My flaws, I’m living forever I’ll / Forever, I’ll live...") Jim Jonsin and Rico Love's cold-warped and clanky production might as well be the sounds of A$AP freeing himself from his early worries of spending his life in prison, but instead, he's finally letting himself get comfortable wearing the gold crown that was handed to him one year ago. "Long Live A$AP" bodes well as a good start not only for the future Mr. Mayers' career, but for substance-over-style hip-hop as a major talking point in 2013.

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