July 15, 2013
Did you happen to pick up your $299.99 pair of limited Dinosaur Jr. headphones and 7” set this past weekend? If not, the commercial endorsement train from J Mascis, Lou Barlow and Murph carries on this week, but this time for a much more worthwhile cause as the Amherst alt-rock guitar gods have partnered with L.A.-based vegan shoemakers Keep for a limited run of chukkas. The shoes come in the band’s calling card color of purple and feature a heel pattern designed just like Mascis’ guitar strap, with proceeds from the reasonably priced footwear ($75) going to the humanitarian effort Amma. Like the Skullcandy headgear, the purchase also boasts an exclusive 7” with J Mascis unplugging longingly for a cover of Mazzy Star’s "Fade Into You." But act fast -- The not tacky whatsoever Dinosaur boots have a limited run of just 360 pairs. For missed opportunists, here's the '90s' wet dream crossover two decades later...
J Mascis - "Fade Into You" (Mazzy Star Cover via Pitchfork)
Labels: Hear New Sound